PORTO BUSINESS SCHOOL

REPOSITIONING, MAIN TARGETS

DEFINITION OF A NEW BRAND STORY

CHALLENGE

  • Update PBS approach and positioning.
  • Develop a customer-centric portfolio, aligned with real decision needs.
  • Inspire and brief main developing partners and in-company areas.

OUTPUTS & DELIVERABLES

  • New brand message, value proposition, mood and ambition.
  • In-company manifesto.
  • New portfolio offering model and product recommendations.
  • Strategical guidelines regarding content, ambience, digital and client service.

location

We’re right here

Come and meet us. We’d love to get you a cup of coffee.

Reach Us

Avenida Casal Ribeiro, n.º 28
1000-092 Lisbon | Portugal

Phone: +351 213 470 245

Mobile: +351 926 667 633

Contact emails

Media & Partnerships
hugo.oliveira@beta-i.pt

Human Resources
joinus@beta-i.pt