UM BONGO

BRAND POSITIONING AND DEFINITION

BRAND TARGET

CHALLENGE

  • Establish the most relevant food brands for children and adults.
  • Find out the real motives, situations and routines of consumption of both children and families.
  • Identify streghths and weaknesses of the Um Bongo brand as well as it’s main competitors.

OUTPUTS & DELIVERABLES

  • Identify brand challenges based on unarticulated behaviours, wishes and needs.
  • Define a perception map of the different F&B brands.
  • Define paths for future strategies.

location

We’re right here

Come and meet us. We’d love to get you a cup of coffee.

Reach Us

Avenida Casal Ribeiro, n.º 28
1000-092 Lisbon | Portugal

Phone: +351 213 470 245

Mobile: +351 926 667 633

Contact emails

Media & Partnerships
hugo.oliveira@beta-i.pt

Human Resources
joinus@beta-i.pt