WICANDERS/AMORIM GROUP

BRAND POSITIONING + PORTFOLIO ORGANIZATION

BRAND TARGET

CHALLENGE

  • To redefine brand proposal and thus redesign product portfolio.
  • To decode what triggers people when it comes to flooring and its purchase: what clients really want.

OUTPUTS & DELIVERABLES

  • New Portfolio Organisation.
  • Communication guidelines and strategic opportunity detection.

location

We’re right here

Come and meet us. We’d love to get you a cup of coffee.

Reach Us

Avenida Casal Ribeiro, n.º 28
1000-092 Lisbon | Portugal

Phone: +351 213 470 245

Mobile: +351 926 667 633

Contact emails

Media & Partnerships
hugo.oliveira@beta-i.pt

Human Resources
joinus@beta-i.pt