Beta-i Corporate Innovation

People, companies, and technologies are changing so rapidly that incremental innovation alone isn´t enough to keep up with the pace of change. New models, new ways of thinking and new ways of doing are critical to thrive in today’s ecosystem. They are collaborative, open, insightful, technological and always very human-centered.

We believe that your future business will look very different. That’s why Couture and Beta-i have joined forces: to deliver a unique way to support you in designing it.

There’s no need to wait to do things differently and more efficiently, at different levels of corporate innovation. Welcome to the new normal!

WHAT WE DO

Strongly rooted in a diversity of approaches, teams and experiences, our 360º innovation portfolio centres around deeply understanding people’s needs to design relevant business opportunities.

New products, services and processes are then developed by bringing along the disruptive power of startups, the inner (and sometimes hidden) in-company team potential, and our own best minds. The end result ranges from detailed strategic plans to full-blown new business units; from shared and applied knowledge to fast prototyping techniques with constant customer feedback; from experiment to business integration.

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WHO BELIEVES IN

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BETA-i
STRATEGY DESIGN

A unique approach to research and analysis. Covering leadership, end users, employees and partners perspectives & expectations, we redefine challenges and opportunities – giving them focus and meaning, as a clear strategy to be explored, experimented and developed.

BETA-i
DEVELOPMENT

Once business needs have been reframed with our clients, it becomes apparent there are different dimensions in innovation: the requirements for any corporation may be quite distinct depending on the different stages and visions of each one.

In-company, together with Beta-i or coupled with startups from all over the World, we help to build, transform & accelerate innovation paths, mindsets and models.

SOME OF OUR TOOLS AND WAYS OF DOING

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STARTUP PILOT PROGRAM

The company is involved in a deep open innovation process and experience that involves Global innovative startups with strong business fit and various business units geared to demonstrate collaboration potencial in minimum time and budget.

Super Power: Engage with disruptive startups and have them pilot various solutions with your business while involving and inspiring parts of your organization to work like startups. We also advise you on how best to interact with them.

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STARTUP BOOTCAMP

A small selection of startups are selected to pitch to your company and define pilot possibilities for the near future. A reduced version of the Pilot Program, it provides visibility on some of the startup dynamics in your sector.

Super Power: Get a feel of the buzz that is happening in the startup ecosystem in your industry and challenge your teams to look at your current business in new ways to design future business.

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STARTUP SCOUTING

Startups are scouted and selected to be presented to you in key strategic areas in order to include them in your startup friendly open innovation mechanisms (only available for pilot or bootcamp clients).

Super Power: Become a recognised open innovator with a track record of successfully bringing value to your customers with startup joint ventures.

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INNOVATION VALIDATION

New concepts are tested with clients directly and insights gathered in rapid feedback loops that inform improved versions of the innovation.

Super Power: Quickly validate market traction of innovation and iterate on final version.

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LEADERSHIP INNOVATION FACILITATION

Innovation processes and tools are taught to a selection of your managers to help innovation projects move along with the right insight, rapidly iterating concepts, testing them and always keep a people centered approach.

Super Power: Learn, understand and adopt best-in-class innovation frameworks and methodologies. Start working like a startup.

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PEOPLE-CENTERED RESEARCH

Backed up by our strong track record in ethnography and business anthropology analysis, we understand end users & clients from the bottom-up, inside-out. We find the gaps between what is said and what is felt & actually done by people.

Super Power: undercover unmet and non-articulated needs, able to sustain a win-win relationship between brands, business and clients.

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INSPIRATION TOURS

It´s easy to get stuck in our own reality (and taboos). When getting inspired by tailor-made visits to other industries, startup models and business cases done in a different way, we connect the dots to realize it´s possible to do the same.

Super Power: unleash innovative visions and deconstruct preconceived ideas.

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IN-COMPANY BOOTCAMP

Idea development sprints, prototyping, validations and analytical prioritization around all those hypothesis which were still waiting to come to light.

Super Power: accelerate and give shape to ideas able to create business results.

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APPLIED KNOWLEDGE PROGRAMS

In-company content sessions co-created with the employees, designed to inspire and boost solutions to real challenges. Special guests, business cases analysis and a ideation + prototyping session at the end.

Super Power: updated and focused hands-on teams, all at once.

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NETNOGRAPHY, DIGITAL COMMUNITIES & SEMIOTICS

Discourse as data. Images and links as meaning. What lies between people posts (public or in tailor-made groups) and their intentions?

Super Power: turn the social media and news comments galore into business insights.

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DISTILLING THE PROBLEM SESSIONS

For the sake of what are we working together? What’s the real issue to be addressed? Re-defining the essential starting points is the best way to get closer to the better solution at the end.

Super Power: make sure that any project will go deeper on the right way.

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CO-CREATION & PROTOTYPING WORKSHOPS

We all have something relevant to say. It´s all about having the right opportunity and context to do it in a meaningful way. Co-creation and prototyping workshops are a bold way to channeling employees experiences and learnings in a horizontal approach, together with managers, partners and even clients.

Super Power: built 360º idea solutions, getting the best from strategic stakeholders (and making them all feel involved).

Projects

(in alphabetical order)

Knowledge is contagious

We’re always learning something new and we love to share it.

location

We’re right here

Come and meet us. We’d love to get you a cup of coffee.

Reach Us

Avenida Casal Ribeiro, n.º 28
1000-092 Lisbon | Portugal

Phone: +351 213 470 245

Mobile: +351 926 667 633

Contact emails

Media & Partnerships
hugo.oliveira@beta-i.pt

Human Resources
joinus@beta-i.pt