Growth Hacking 2.0 with Patrick Vlaskovits and Casey Armstrong
20 Jun

What is growth hacking all about?

Why is it crucial for any business to succeed?

Well, because nothing sells itself. So, don’t expect to grow your user base just because you started a blog and by refreshing your google analytics every 2 seconds… There’s a bunch of things you can do to boost your growth and make your product go viral.

And that’s what exactly we’ll learn with Patrick Vlaskovits and Casey Armstrong on this Masterclass on Growth Hacking 2.0.

Patrick and Casey are two growth hacking experts, and for this Masterclass they’ll really go even more in depth in terms of successful growth hacks they’ve tried before, especially related to SEO and Content creation.

On this special Masterclass, Patrick and Casey will cover:

  • Why how you get to your customers is as important as what you get to your customers
  • The innovation spectrum and Growth Hacking
  • Advanced content ideation, creation and promotion processes
  • Advanced actionable SEO for Growth Hackers, Product Managers and Digital Marketers

Who are the Speakers?

Patrick Vlaskovits is a New York Times bestselling author of The Lean Entrepreneur, CEO of Superpowered, and mentor at 500 Startups. He founded, which he grew to over 2mm unique monthly visitors and a 200,000 person email list before a successful acquisition in 2014. Along with Sean Ellis and Hiten Shah, he coined the word “growth hacker”.

Casey Armstrong is founder of, a technology-focused marketing firm specializing in customer acquisition and revenue growth for both clients and internal projects. He has driven growth at several top technology startups, including Pivotal Tracker, Mavenlink, Loggly, and Pantheon. At Mavenlink, he helped grow the company from 5,000 to 500,000 customers, while taking them from $0 MRR to six-figure MRR.

Masterclass Growth Hacking


You can get your ticket here

Who is this Masterclass for?

  • Startup founders with traction who want to get to cashflow positive or ensure their next round of funding.
  • Startup marketers and growth hackers looking to operationalize content marketing, SEO and full-stack marketing.
  • Anyone – technical or not – who wants confidence to lead marketing by learning how to build process for high leverage digital marketing knowledge.
  • Consultants, innovation managers and innovation directors, and businesses coaches looking to stay ahead of their competition.

Workshop Schedule

14:30 to 14:50
Introductions, Why Growth Hacking, and IcebreakerDiscover:
  • Why how you get to your customers is as important as what you get to your customers
  • How and why digital channels become saturated and expensive
  • The Innovation Spectrum and Growth Hacking
  • Content-As-A-Growth-Hack
14:50 to 15:50
Advanced Content Ideation, Creation and Promotion ProcessesDiscover:
  • Why content marketing assets matter more than ever
  • Reading customer signals and differentiating content: low-cost ideation methods.
  • Painless content creation processes and hacks [Exercise]
  • Content repurposing: the end-point for multiple channels.
  • Content promotion methods, hacks and tricks

[ 30-minute break ]

16:20 to 17:30
Advanced Actionable SEO for Growth Hackers, Product Managers and Digital MarketersDiscover:
  • SEO is Dead. (Not really.)
  • How Google is actually your SEO friend
  • The Over-Indexation and Under-Indexation Problem and How to Fix It
  • How to teach Google’s bots about your site
  • 80/20 SEO Tree Structure, SEO Site Audit and Worksheet [Exercise]
  • The fundamentals of sculpting Page-Rank with topical focus and contextual relevancy

17:30 to 18:00

Beta-i – Avenida Casal Ribeiro 28, 1000 Lisboa – View Map



In 2010, he helped coined the word ‘growth-hacking’ to describe how innovative products overcome the ‘handicap of innovation’.
–> You can have a look at this video: 
His book, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Wiley 2013), hit the USA Today bestseller, The New York Times weekly bestseller, and The New York Times monthly business bestseller lists and was named by Editors’ Picks for Best Books of the Month in Business and Leadership in April 2013.
–> You can have a look at this video:
His book: “The Entrepreneur’s Guide to Customer Development“, affectionately known as the “CustDev book,” serves as course text for classes at Stanford University, Boston University, DePaul University, University of Minnesota, University of Chicago, UCL and many others.
His third book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, will be published by Rodale in September 2016.